How DVR is changing the world of TV advertising

As digital advertising takes over the world of marketing, with popular focus on everything from social media ads to search engine ads, it can be easy to forget about television. In recent years, though, the TV landscape has ...

Measuring impact of product placement

Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement ...

Will Netflix eventually monetize its user data?

Even in the wake of a recent mixed earning report and volatile stock prices, Netflix remains the media success story of the decade. The company, whose user base has grown rapidly, now boasts almost 150 million global subscribers.

Are children's television programs too cool for school?

Television has a large impact on children's lives; studies have shown that for every 3 hours children spend in school, 5 hours are spent watching TV. While other studies have looked at how television impacts aspects of childhood, ...

Can data on TV watching predict presidential election outcomes?

A provocative new study shows that big data-derived models developed and trained based on people's television viewing behavior in "safe" U.S. states can be used to forecast the presidential election outcomes in "swing" states. ...

Facebook expands smartphone alerts to news, weather

Facebook, making a bigger push to deliver personalized information to its members, said Monday it was expanding its mobile alerts to include sports scores, weather updates and local news updates.

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