Restaurant customers who pay more perceive the food as tastier
Restaurateurs take note—by cutting your prices, you may be cutting how much people will like your food.
Social Sciences
Apr 30, 2014
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Page 18 - News tagged with taste
Quantifying sensory data
Bite into a juicy pear or a spicy hot pepper, and thousands of electrical impulses race to your brain. Taste buds pick up signals for basic taste qualities like sweet and sour, and your tongue also senses secondary taste ...
Other
Apr 2, 2014
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Bamboo-loving giant pandas also have a sweet tooth
Despite the popular conception of giant pandas as continually chomping on bamboo to fulfill a voracious appetite for this reedy grass, new research from the Monell Center reveals that this highly endangered species also has ...
Plants & Animals
Mar 26, 2014
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Do you have a sweet tooth? Honeybees have a sweet claw
New research on the ability of honeybees to taste with claws on their forelegs reveals details on how this information is processed, according to a study published in the open-access journal, Frontiers in Behavioral Neuroscience.
Plants & Animals
Feb 4, 2014
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Finally, a way to authenticate premium chocolate
For some people, nothing can top a morsel of luxuriously rich, premium chocolate. But until now, other than depending on their taste buds, chocolate connoisseurs had no way of knowing whether they were getting what they paid ...
Other
Jan 15, 2014
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How fruit flies detect sweet foods: Research opens door for investigations into taste receptors of mosquitoes
Insects represent remarkable diversity and have adapted to all sorts of ecological nooks and crannies. For example, they have taste receptors—novel proteins—with which they taste chemicals and make important choices about ...
Cell & Microbiology
Jan 13, 2014
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Researchers in Singapore develop taste simulator
Researchers are exploring new pathways into digital taste. "Instead of just looking at a cake on your screen, you can taste it." And so begins the conversation in a rather startling video that shows a man licking a cake on ...
Avoiding poisons: A matter of bitter taste
In most animals, taste has evolved to avoid all things bitter—-a key to survival—- to avoid eating something that could be poisonous via taste receptors, known as Tas2r, that quickly spring into action and elicit the ...
Biotechnology
Nov 18, 2013
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Research team elucidates evolution of bitter taste sensitivity
It's no coincidence that the expression "to leave a bitter taste in one's mouth" has a double meaning; people often have strong negative reactions to bitter substances, which, though found in healthful foods like vegetables, ...
Evolution
Nov 11, 2013
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The unique taste of 'smoky' tomatoes is caused by one missing enzyme
(Phys.org) —The absence or presence of one specific enzyme causes tomatoes to be described as 'smoky' or not by taste experts. This is the result of research by Wageningen UR, which studied the taste of 94 tomato varieties ...
Biotechnology
Oct 8, 2013
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