Tiny Brazilian frogs are deaf to their own calls

Pumpkin toadlets, found on the leaf litter of Brazil's Atlantic forest, are among the smallest frogs in the world. An international team from Brazil, Denmark and the United Kingdom, has discovered that two species of these ...

Using algorithms to make a campaign go viral

Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...

Facebook ads less than lucrative for many businesses

As the public joined the frenzy around Facebook Inc.'s Wall Street debut, well-connected institutional investors were hearing a more sobering message: The social network's main business, advertising, was sputtering.

Code-cracking puzzle for wannabe British spies

No longer content with simply approaching the brightest from the universities of Oxford and Cambridge, Britain's intelligence agency GCHQ has launched a code-cracking competition to attract new talent.

Storytime marketing to millennials

Storytelling is an ancient human trait. We were perhaps making manifest our imaginings even before we had the spoken word. In the modern world, stories are as important to us as they ever were and are crucial to many human ...

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