Strategies to connect with barricaded buyers

Researchers from Clemson University and University of Kentucky published a new paper in the Journal of Marketing, which examines several means by which suppliers can enhance their competitiveness when selling to barricaded ...

The challenge of sustainable supply chains

Modern production is global, and globalization persists through pandemics, war, xenophobia, and trade wars. It persists because global supply chains enhance product quality while reducing costs. Globalization continues because ...

Managing large-scale construction projects to avoid cost overruns

Researchers from University of Stavanger, University of Melbourne, and University of Wisconsin-Madison published a new paper in the Journal of Marketing that examines how major projects undertaken by temporary organizations ...

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