Australian study: Store brands battle quality perceptions
Store brands now account for more than 22 per cent of supermarket sales in Australia yet consumers are still wary about their quality, new research has found.
Store brands now account for more than 22 per cent of supermarket sales in Australia yet consumers are still wary about their quality, new research has found.
Economics & Business
Mar 19, 2012
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With the concept of a store-within-a-store growing across the country, a Kansas State University researcher's work shows the increasing importance of brand reputation and its strong role in governing decisions.
Economics & Business
Sep 23, 2010
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(PhysOrg.com) -- A new study from the W. P. Carey School of Business suggests the simple presence of the store brand can save you money at the grocery store, even if you don't buy it.
Economics & Business
May 26, 2010
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