Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates ...
Economics & Business
Oct 12, 2023
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Even though one in 10 U.S. households is food insecure, only 28% of those 13.5 million households took advantage of food pantries in 2021—partly because of the perception that food pantry offerings are lower quality than ...
Social Sciences
Jan 19, 2023
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New research co-written by a University of Illinois expert in consumer behavior and global marketing explores why certain segments of consumers prefer national or global brands over their less-pricey private-label equivalents, ...
Economics & Business
Dec 16, 2019
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China's e-commerce juggernaut Alibaba will allow small and medium-sized U.S. businesses to sell on Alibaba.com.
Business
Jul 23, 2019
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In Andrea Bright's home, Kleenex tissues, Charmin toilet paper and Glad trash bags have all been replaced by one brand: Prince & Spring.
Business
Mar 29, 2018
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Small formats with limited assortments like Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing recently in popularity in the United States and around the world. For brands, the limited assortments ...
Economics & Business
Aug 15, 2017
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Managers of premium brands face a perennial dilemma. How do you grow a premium brand without killing its soul - the unique brand cachet that attracts its core high price paying customers - even as you seek to expand sales ...
Economics & Business
Jul 12, 2017
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Private label brands (PLBs), like Costco's Kirkland or Walmart's Great Value, represent 17 per cent of total sales in the United States, growing by about 13 per cent annually. That's big business for retailers, and it could ...
Social Sciences
Apr 20, 2016
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Big name brands in the United States and Western Europe face a serious and growing threat from successful store brands. A new study in the Journal of International Marketing explains why store brands have taken some countries ...
Social Sciences
Feb 25, 2015
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7
(AP)—Kakao Talk, a popular mobile messenger in South Korea, will launch an online music and electronic book shop next year as it continues to grow beyond its original mission to provide a simple messaging service.
Internet
Nov 20, 2012
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