Being happy with less: Money, children, time and balance

They may seem like fixed options: having many children like in Africa, or overconsuming like in many western countries. These choices, however, are not personal preferences but societal norms that people adhere to subconsciously. ...

Global trade entrenches poverty traps

Competition between countries on global markets, says conventional wisdom in economics, is a Darwinian process that will weed out not only high-cost firms but also societal norms and institutions that are impediments to low-cost ...

Consumers infer coolness from brand autonomy, says study

Consumers perceive a brand to be cooler when it suggests it's true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving ...

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