The stock market is known for its unpredictable nature. But how do investors react when an external event further throws it into chaos?
Economics & Business
Sep 18, 2023
0
1
Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors' products.
Economics & Business
Jul 31, 2023
0
17
Leading social media platforms are introducing features that allow users to share content that can only be viewed once. For example, consumers can set chats to be deleted immediately after being viewed on communication apps ...
Social Sciences
Jan 18, 2023
0
1
The use of social media can be beneficial to international new ventures and help them to survive. A new study from the University of Vaasa, Finland, shows that newly established international firms and start-ups with limited ...
Economics & Business
Nov 28, 2022
0
11
Researchers from Goethe University Frankfurt, Frankfurt School of Finance and Management, and KU Leuven published a new article in the Journal of Marketing that examines which social media influencers are most effective at ...
Social Sciences
Oct 12, 2022
0
17
With back-to-school season in full swing, parents might want to think twice about posting "first day of class" photos of their youngsters on social media, based on West Virginia University research.
Social Sciences
Aug 18, 2022
0
27
Executives who regularly promote themselves on social media may have a leg up when it comes to landing high-paying job offers that help to advance their careers.
Economics & Business
Jul 28, 2022
0
31
With the changing societal body image in America, plus size models have gained in popularity and positively impacted a body inclusive model of beauty. As such, plastic surgeons will likely see an increased demand for procedures ...
Social Sciences
Jul 14, 2022
1
3
The explosive growth of social media during the last decade has dramatically changed the dynamics of business-customer interactions. Yet relatively few firms have properly strategized their social media appearance and involvement, ...
Social Sciences
May 18, 2022
0
6
Social media influencers are some of the most powerful celebrities of the internet era, and verification—the blue check mark that indicates the account has been vetted and the user's identity has been confirmed—is one ...
Social Sciences
Mar 11, 2022
0
12
