Social media influencers can wield considerable power when it comes to advocating for brands and even causes specifically with the niche that is their following on a given platform. Among the various platforms, Instagram, ...
Social Sciences
Oct 22, 2021
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Researchers from University of Edinburgh and University of Maryland published a new paper in the Journal of Marketing that examines the impact of firm-generated social media content on firm stock price in real time.
Economics & Business
Oct 14, 2021
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14
Researchers from Emory University published a new paper in the Journal of Marketing that investigates whether geographical distance still matters when word of mouth is disseminated online.
Economics & Business
Aug 26, 2021
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4
During the COVID-19 pandemic, small and medium-sized firms (SME) have become increasingly dependent on social media as a tool for their international sales process, according to a recent study published in International Business ...
Economics & Business
Feb 9, 2021
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For SMEs seeking to enter the international markets, social media is a tool for overcoming liabilities connected to their smallness, newness and foreignness, a new study from the University of Eastern Finland shows. According ...
Social Sciences
Dec 10, 2020
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3
Ecotourism offers a specific travel experience: It focuses on nature, education and sustainability. Often, these destinations highlight endangered or threatened species and engage visitors in making socially responsible choices.
Environment
Nov 12, 2020
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9
Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research ...
Economics & Business
Sep 3, 2020
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3
Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...
Economics & Business
Aug 4, 2020
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1
The more interactions and connections a firm's social media marketing strategy generates, the more customer engagement value it brings.
Economics & Business
Jun 26, 2020
0
10
Communication and marketing experts place great weight on an organization's relationship with its public stakeholders, and a new tool allows organizations to better measure and describe the nature of these relationships.
Economics & Business
Jan 3, 2020
0
4
