Writing in the International Journal of Technology Marketing, Georgios Tsekouropoulos of the Hellenic Open University, in Patra, Greece, discusses the notion of viral advertising. Specifically, he addresses the relationship ...
Economics & Business
Sep 20, 2019
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3
Uber is set for its Wall Street debut Friday with a massive share offering that is a milestone for the ride-hailing industry and the so-called "sharing economy," but which comes with simmering concerns about its business ...
Business
May 9, 2019
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5
The rapid evolution of social media platforms has left their uses, and users, in a constant state of transition. In many research fields, analyzing data involving social media can be a daunting task—it is difficult to measure ...
Social Sciences
Apr 8, 2019
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5
After a second air disaster involving the 737 MAX 8, aviation giant Boeing swung into crisis mode, losing $25 billion of market capitalization and suffering a severe hit to its reputation.
Business
Mar 17, 2019
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20
Researchers from ITMO University report that they have predicted personality features such as gender using data from an online gaming platform. This is one of the first studies of machine learning applied to a large amount ...
Machine learning & AI
Feb 7, 2019
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8
We stand amazed by the vitality of printed books, a more than 500-year-old technique, both on and offline. We have observed over the years all of the dialogue which books have created around themselves, through 150 interviews ...
Social Sciences
Jan 24, 2019
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18
Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures ...
Internet
Dec 13, 2018
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15
New research suggests we are willing to blindly trust hotel reviews when they conform to our preconceived ideas.
Economics & Business
Oct 23, 2018
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7
Don't try to make money off my online behavior—unless, of course, I get a commission.
Internet
Sep 24, 2018
1
8
With all the buzz and hysteria about how consumers are being cunningly "micro-targeted" in a bid for mind control, not only by advertisers of products but also by political parties, researchers at UniSA's Ehrenberg-Bass Institute ...
Internet
Aug 28, 2018
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