Investment in the future: Making influencers affordable

Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to small and medium-sized companies (SMEs). Business professors ...

Benign envy and influencer marketing

In a commercial world dominated by social media, research in the International Journal of Internet Marketing and Advertising reveals a mysterious, invisible force that lurks behind many a purchase decision when social media ...

Chimpanzees are not pets, no matter what social media tells you

Trading wild chimpanzees, including their meat and body parts, is illegal. And yet, social media influencers and companies still reap profits from sharing "cute" images and videos of chimpanzees and other primates poached ...

Phone communication spurs a cascading effect on social influence

Social influence from phone communications is significant, reaching as far as four degrees of separation from the original caller, according to a new study from researchers at The University of Texas at Austin, who developed ...

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