People follow a crowd, no matter its politics

Amid the clamor of political polarization and mistrust, new Cornell Tech research has found cause for optimism: When it comes to evaluating news, people tend to trust the opinions of a large group whether it's composed of ...

Considering social influences across the customer journey

Researchers from Emory University, University of Maryland, Vanderbilt University, and Hong Kong University of Science and Technology published a new paper in the Journal of Marketing that re-examines the classic customer ...

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