Social media influencers are some of the most powerful celebrities of the internet era, and verification—the blue check mark that indicates the account has been vetted and the user's identity has been confirmed—is one ...
Social Sciences
Mar 11, 2022
0
12
Our society is driven by social influence. The salesman who wants to sell you a car, the politician who wants your vote and the Tiktok influencer who wants you to "like" their videos have one thing in common: they are vying ...
Social Sciences
Dec 16, 2021
0
13
A model to describe the formation of online communities and rise of influencers on social media platforms, based on the quality of user generated content, is reported in a study published in Nature Communications. The findings ...
Social Sciences
Dec 1, 2021
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4
Disinformation, the practice of blending real and fake information with the goal of duping a government or influencing public opinion, has its origins in the Soviet Union. But disinformation is no longer the exclusive domain ...
Political science
Nov 15, 2021
0
5
Social media influencers can wield considerable power when it comes to advocating for brands and even causes specifically with the niche that is their following on a given platform. Among the various platforms, Instagram, ...
Social Sciences
Oct 22, 2021
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5
Social media influencers—people famous primarily for posting content online—are often accused of presenting artificial versions of their lives. But one group in particular is blurring the line between real and fake.
Social Sciences
Oct 1, 2021
0
53
Do you remember the beginning of the pandemic, when for months a major debate was whether people should or shouldn't wear a mask?
Social Sciences
Aug 16, 2021
0
22
Imagine you're a CEO who wants to promote an innovative new product—a time management app or a fitness program. Should you send the product to Kim Kardashian in the hope that she'll love it and spread the word to her legions ...
Social Sciences
Jul 20, 2021
0
373
The expectations of some online communities can cause product endorsements by influencers to backfire, causing reputational damage to the individuals and the brands they represent, research from Lancaster University Management ...
Economics & Business
Jul 8, 2021
0
3
Much of the western United States is braced for record heat waves this week, with approximately 50 million Americans placed on alert Tuesday for "excessive" temperatures, which could approach 120 degrees Fahrenheit (50 degrees ...
Environment
Jun 16, 2021
1
8
