Related topics: consumers

Study finds Wi-Fi location affects online privacy behavior

Does sitting in a coffee shop versus at home influence a person's willingness to disclose private information online? Does the on-screen appearance of a public location's online "terms and conditions" have an effect? According ...

Walmart experiments with AI to monitor stores in real time

Who's minding the store? In the not-too-distant future it could be cameras and sensors that can tell almost instantly when bruised bananas need to be swapped for fresh ones and more cash registers need to open before lines ...

Pinterest sets conservative pricing after Lyft drop

Pinterest, among the gaggle of tech companies hoping to go public this year, set a conservative price range Monday for its initial public offering. It hopes to raise as much as $1.5 billion in its initial offering of shares.

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

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