Researchers create first self-assembled superconductor

Building on nearly two decades' worth of research, a multidisciplinary team at Cornell has blazed a new trail by creating a self-assembled, three-dimensional gyroidal superconductor.

Sexy doesn't always sell: When do beautiful models help?

Having an attractive model shill for a product only helps influence sales in certain situations, according to a new study in the Journal of Consumer Research. It seems it all depends on the set-up for the advertising.

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