(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Social Sciences
Oct 3, 2011
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AOL, Microsoft and Yahoo! are proposing to offer space on each other's sites to advertisers in a bid to take on Google, The Wall Street Journal reported on Wednesday.
Internet
Sep 15, 2011
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(AP) -- Federal regulators are seeking more information about Internet search leader Google's proposed purchase of digital advertising company Admeld.
Internet
Jul 28, 2011
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Twitter could potentially generate revenue from commerce in addition to advertising, its current money-maker, the chief executive of the company said.
Internet
Jul 20, 2011
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(AP) -- Yahoo Inc. plodded through another disappointing performance in the second quarter, a familiar script that's wearing thin with exasperated investors.
Business
Jul 19, 2011
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(AP) -- Google faces a new, multimillion-dollar challenge in Europe after a French Internet company filed a lawsuit Tuesday saying the search engine giant unfairly squeezed out competitors in France.
Internet
Jun 28, 2011
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The US Federal Trade Commission is poised to open a formal antitrust probe into whether Internet search giant Google has abused its dominance on the Web, The Wall Street Journal reported Thursday.
Business
Jun 23, 2011
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Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.
Business
Jun 20, 2011
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Google, bidding to boost revenue from display advertising, announced the acquisition on Monday of Admeld, a New York-based company that provides an advertising platform for publishers.
Business
Jun 13, 2011
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Google has acquired Admeld, a New York-based company that provides an advertising platform for publishers, for around $400 million, technology blog TechCrunch said Thursday.
Business
Jun 9, 2011
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