Three ways to improve scholarly writing to get more citations

Researchers from University of Arizona and University of Utah published a new paper in the Journal of Marketing that examines why most scholarly research is misinterpreted by the public or never escapes the ivory tower and ...

Product proliferation may not work for certain products

Companies that manufacture or sell products are often constrained by the amount of resources they can dedicate to one product. Many companies enact a strategy known as product proliferation, where one product is given many ...

15 minutes of fame? Study finds true fame isn't fleeting

True fame isn't fleeting. That's what a team of researchers led by McGill University's Eran Shor and Stony Brook University's Arnout van de Rijt conclude in a new study that appears in the April issue of the American Sociological ...

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