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Study suggests best practices for attracting new customers

The holiday shopping season can make or break some businesses. A new study from the University of Missouri has found businesses that know how to leverage the enthusiasm of their new salespeople and the experience of their ...

Promoting cigarette brands in TV shows yields unexpected results

New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...

Social media boycott of Goya Foods did not harm sales

Calls for a boycott of Goya Foods products in 2020 actually caused the company's nationwide sales to rise for a few weeks before subsiding to previous levels, according to new Cornell research.

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