The unwelcome gift: Marketing and cross-cultural differences
Westerner consumers are more receptive to unexpected promotional gifts than their East Asian counterparts, according to a new study in the Journal of Consumer Research.
Westerner consumers are more receptive to unexpected promotional gifts than their East Asian counterparts, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 20, 2009
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The influence children wield over their parents' purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According ...
Social Sciences
Mar 18, 2009
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