Related topics: consumers

Tweaking corn kernels with CRISPR

Corn—or maize—has changed over thousands of years from weedy plants that make ears with less than a dozen kernels to the cobs packed with hundreds of juicy kernels that we see on farms today. Powerful DNA-editing techniques ...

Regulating the ribosomal RNA production line

The enzyme that makes RNA from a DNA template is altered to slow the production of ribosomal RNA (rRNA), the most abundant type of RNA within cells, when resources are scarce and the bacteria Escherichia coli needs to slow ...

Do promotions make consumers more generous?

Researchers from Nanyang Technological University (Singapore), Shanghai Jiao Tong University, and University of Hong Kong published a new paper in the Journal of Marketing that examines why and how charitable organizations ...

France's global nuclear fusion device a puzzle of huge parts

A hugely ambitious project to replicate the energy of the sun is entering a critical phase, as scientists and technicians in southern France begin assembling giant parts of a nuclear fusion device, an international experiment ...

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