Downplaying product greenness could increase sales
New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it.
New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it.
Economics & Business
Feb 28, 2020
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1
Families with higher carbon footprints are likely to consume more confectionary, alcohol and restaurant food, according to a new study published in One Earth.
Environment
Dec 20, 2019
15
5529
Today, thousands of databases with biological data are publicly available. They include data on gene and protein sequences and detailed measurements of different cellular parameters, such as the exact quantities of all proteins ...
Cell & Microbiology
Feb 5, 2019
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42
A research group at KAIST presented a novel biosensor that can produce diverse, high-level microbial cell factories. The biosensor monitors the concentration of products and even intermediates when new strains are being developed. ...
Biotechnology
Oct 12, 2018
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21
Demand for animal protein and increasing wealth fuelled a tripling in the domestic production of livestock in China between 1980 and 2010, and the rise, despite some improvements in efficiencies at the farm level, had significant ...
Environment
Jul 19, 2018
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7
Swedish company Coloreel announces partnership with Ricoh, the Japanese technology giant, to revolutionise the textile industry. The partnership will launch an EU-supported innovation which increases design options, improves ...
Materials Science
Jun 8, 2018
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4
Growing global food demand, climate change, and climate policies favoring bioenergy production are expected to increase pressures on water resources around the world. Many analysts predict that water shortages will constrain ...
Environment
Apr 20, 2018
2
103
The Earth's capacity to feed its growing population is limited – and unevenly distributed. An increase in cultivated land and the use of more efficient production technology are partly buffering the problem, but in many ...
Environment
Apr 13, 2017
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25
The global aviation industry has pledged that by 2050, it will reduce its net carbon emissions to half its 2005 levels. Achieving this will require not only improved engine efficiency and aerodynamics, but also a turn to ...
Other
Sep 21, 2016
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10
Polymers are an exciting prospect for use in solar cells because their manufacture is cheap, easily processed at low temperatures and can be scaled up for industrial production. A key drawback is their relatively low power ...
Materials Science
Jun 17, 2016
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7