Carbon footprinting and pricing under climate concerns

Researchers from Esade, University of St. Gallen, HEC Paris, and Columbia University published a new paper in the Journal of Marketing that explores the conundrum faced by firms that want to reduce their impact on the climate: ...

Do we judge chocolate by its wrapper?

Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. A new study in the journal Heliyon evaluates the effect of chocolate packaging design on sensory liking and willingness ...

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