Do we judge chocolate by its wrapper?

Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. A new study in the journal Heliyon evaluates the effect of chocolate packaging design on sensory liking and willingness ...

Consumers quickly learn what environmentally friendly looks like

You can't judge a book by its cover, goes the saying. Yet, that's exactly what people do, according to new research from Stanford mechanical engineer Erin MacDonald and visiting researcher Ping Du. They found that when it ...

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