(PhysOrg.com) -- All retail companies want to maximize their profits, while at the same time maintaining high market share compared with their competitors. One way to do this is by promising to offer the lowest prices in ...
Let's say you've just found a nice jacket in a store and are deciding whether to buy it. It's a little pricey, so should you wait and hope it goes on sale in the future? Perhaps. Then again, the jacket might go out of stock ...
Economics & Business
May 23, 2016
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Sometimes finding the best bang for your buck feels like a wild goose chase. It's hard to know which stores offer the best prices at any given time. According to a new study in the Journal of Consumer Research, when trying ...
Economics & Business
Jul 22, 2014
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A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice ...
Economics & Business
Mar 20, 2015
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For consumers with two left thumbs, purchasing a product that comes with installation included makes a lot of sense. But for retailers, the quandary is how to price the package in a way that's attractive to the buyer and ...
Economics & Business
Jun 2, 2016
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Microsoft began testing whether a pricing strategy that has been a hit with smartphones will invigorate sales of its Xbox 360 videogame consoles.
Consumer & Gadgets
May 8, 2012
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Pricing strategies exploiting demand with a high price – skimming – or tempting consumers with a low one – penetration – are not as popular as marketers assume, according to new research.
Economics & Business
Apr 21, 2015
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Popular cab-hailing service Uber seems as accident-prone as ever, attracting criticism for quadrupling its rate to a minimum of $100 during the Sydney siege hostage situation. Having been criticised in several countries for ...
Business
Dec 18, 2014
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Shares of Microsoft Corp. fell more than 1 percent Friday, a day after the software giant announced price cuts will be offered as part of its impending release of a new version of Windows.
Business
Jun 28, 2009
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Microsoft Corp. has reached a 20-year deal to directly buy wind energy from a turbine farm being built in Texas.
Energy & Green Tech
Nov 4, 2013
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