New research by a Rice University marketing professor debunks a long-held belief by companies that they could charge more for locally produced goods and services because of consumers' sense of attachment to their community. ...
Economics & Business
Oct 25, 2016
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Researchers from Indiana University and Miami University-Ohio published a new paper in the Journal of Marketing that examines how power distance belief affects consumers' price sensitivity.
Economics & Business
Aug 15, 2020
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A new study of the time-honored tradition of haggling over new car prices shows that sales personnel who are trained to understand a customer's price sensitivity will strike a better deal for their employers.
Economics & Business
Feb 18, 2016
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When Dr. Xianjun Geng traveled to a conference in San Francisco in 2009, he booked a four-star hotel on a discount travel website for $80 a night. Upon his arrival, he learned of some unexpected add-on fees, including $40 ...
Economics & Business
Sep 29, 2015
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5
Do we buy things because of their attributes, their price, or out of brand loyalty? This was one of the questions asked by researchers from the University of Seville (US), who studied families' behaviour in putting together ...
Economics & Business
May 17, 2011
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Researchers from Imperial College and KU Leuven published a new paper in the Journal of Marketing that examines the implications of organic specialist store entry on the performance of generalist stores. The study, is ...
Economics & Business
Apr 21, 2022
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