What makes some ads more shareable than others?

In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool Ranch Doritos. The cost was arguably worthwhile, considering the millions of times the ...

Relationship-strengthening class improves life for new families

Expectant parents who completed a brief relationship-strengthening class around the time their child was born showed lasting effects on each family member's well being and on the family's overall relationships, according ...

Seeing colleagues succeed may make us feel more motivated

Observing the success of a colleague can motivate us to learn more and perform at a higher level. But when we perceive that a peer's accomplishment has risen above the usual standard of "good work" and can be rated an "exceptional" ...

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