Loud and clear: High-energy ads keep viewers tuned in, study shows
TV advertising has become not only high-volume, but increasingly high-energy—a trend noticed by academics and practitioners.
TV advertising has become not only high-volume, but increasingly high-energy—a trend noticed by academics and practitioners.
Economics & Business
Apr 5, 2022
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8
A disbelief in human evolution was associated with higher levels of prejudice, racist attitudes and support of discriminatory behavior against Blacks, immigrants and the LGBTQ community in the U.S., according to University ...
Social Sciences
Apr 4, 2022
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Educators should have not have "high"' confidence in the quality of existing relationship education programs, because there is a lack of robust evaluation, experts have warned.
Social Sciences
Mar 30, 2022
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3
Despite recovery efforts from federal and provincial governments, caribou populations across Canada continue to decline, largely due to human activity.
Plants & Animals
Mar 28, 2022
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25
If life is abundant in the universe, atmospheric methane may be the first sign of life beyond Earth detectable by astronomers. Although nonbiological processes can generate methane, a new study by scientists at UC Santa Cruz ...
Astrobiology
Mar 28, 2022
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731
A study led by Princeton researchers has revealed how bacteria navigate obstacles to ensure cohesive group movement. The finding has implications for understanding the general processes of collective migration, from cancer ...
Molecular & Computational biology
Mar 25, 2022
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74
New research from NYU Abu Dhabi may offer an explanation to the reasons behind the underrepresentation of women in fields that are perceived to prize raw intellectual talent or "brilliance."
Social Sciences
Mar 23, 2022
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2
Preventing the re-clearing of second-growth forests is a major challenge for restoration efforts in tropical regions, according to a new study led by researchers from Columbia University, University of São Paulo and the ...
Environment
Mar 18, 2022
2
91
A hundred meters below the surface of the moon lie caves untouched by humans. They were discovered about ten years ago, but space agencies want to send robots to investigate these mysterious cavities before astronauts venture ...
Space Exploration
Mar 15, 2022
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8
Significant societal and political transitions, such as Brexit, can impact employee wellbeing—although not necessarily in the ways that might be expected. Researchers based at Johannes Gutenberg University Mainz (JGU), ...
Social Sciences
Mar 3, 2022
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2