Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.
Economics & Business
Nov 19, 2018
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5
(Phys.org) -- A large majority of Americans are dead-set against the practice of tailored political advertising at the very time in the 2012 election that the activity is seeing unprecedented growth. In fact, a high ...
Social Sciences
Jul 25, 2012
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More political candidates may be shifting primarily to social media to advertise rather than TV, according to a study of advertising trends from the 2018 campaign season. The study, published recently in American Political ...
Political science
Sep 14, 2020
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1
Five years since the Brexit vote and three since the Cambridge Analytica scandal, we're now familiar with the role that targeted political advertising can play in fomenting polarization. It was revealed in 2018 that Cambridge ...
Social Sciences
Jul 14, 2021
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3
(Phys.org)—Contrary to conventional wisdom, negative political advertisements don't always work as well as some believe. In part, this is because the audience with which they seem to work best—people who think government ...
Social Sciences
Sep 19, 2012
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Televised political advertising takes up a large portion of campaigns budgets. Much of it is spent on negative political ads. But do these negative ads work? A new study by Juliana Fernandes, assistant professor of strategic ...
Social Sciences
Oct 24, 2012
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Regulators must find a way of monitoring and addressing the way political advertising on Facebook creates new types of inequalities for campaigners, experts have said.
Political science
May 7, 2019
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8
Washington Attorney General Bob Ferguson on Monday sued Google and Facebook, saying the companies failed to maintain information about political advertising as required by state law.
Internet
Jun 5, 2018
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7
A key reason Barack Obama won the 2012 U.S. presidential election was his campaign's use of "big data" to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every ...
Political science
Nov 17, 2023
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5
With the presidential election in the home stretch, voters in battleground states are being subjected to seemingly unending streams of ads. The video barrage is costing the two parties hundreds of millions of dollars—money ...
Internet
Oct 26, 2012
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