Google summoned about 200 policy staff from around the world last month for a debate on whether the company's size has made it too attractive as a target for government regulators.
Business
Oct 11, 2017
0
4
NBC executives say that pre-Olympics media reports about the Zika virus, polluted water and political unrest in Brazil helped the network's advertising sales.
Business
Aug 4, 2016
0
10
In this election year, political advertising on social networking sites such as Facebook is increasingly making use of personalized ads to target specific social media users. The effectiveness of online political microtargeting ...
Social Sciences
Aug 2, 2016
0
4
In political ads, it seems that men and women are not created equal, according to research on the selection of voice-over announcers in campaign and political broadcast advertising.
Social Sciences
Mar 30, 2016
0
53
The Huffington Post is expanding further with a German language edition, putting new pressure on media companies in Europe's largest economy as they struggle with newspaper closures and try to introduce online pay walls.
Internet
Apr 29, 2013
3
0
(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
Business
Dec 19, 2012
0
0
With the presidential election in the home stretch, voters in battleground states are being subjected to seemingly unending streams of ads. The video barrage is costing the two parties hundreds of millions of dollars—money ...
Internet
Oct 26, 2012
0
0
Televised political advertising takes up a large portion of campaigns budgets. Much of it is spent on negative political ads. But do these negative ads work? A new study by Juliana Fernandes, assistant professor of strategic ...
Social Sciences
Oct 24, 2012
0
0
(Phys.org)—Contrary to conventional wisdom, negative political advertisements don't always work as well as some believe. In part, this is because the audience with which they seem to work best—people who think government ...
Social Sciences
Sep 19, 2012
2
0
When political ads begin to flood television sets across America, many viewers reach for the remote. One recent Harvard Kennedy School (HKS) grad hopes they'll start grabbing their phones, driven not by annoyance or boredom, ...
Software
Sep 5, 2012
0
0
