Advertising just got micro-personal – why we don't care

With all the buzz and hysteria about how consumers are being cunningly "micro-targeted" in a bid for mind control, not only by advertisers of products but also by political parties, researchers at UniSA's Ehrenberg-Bass Institute ...

Does negative political advertising actually work?

While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.

Facebook moves toward revealing political ad backers

Facebook said Friday it would take steps to deliver on a promise to reveal backers of political advertisements to boost transparency in the wake of criticism of the social network's role in the 2016 US election.

Facebook's election role is likely to increase

Negative headlines. Congressional inquiries. Corporate apologies. The heightening scrutiny surrounding Facebook after it allowed Russian trolls and inflammatory political ads to spread on its network is the kind of thing ...

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