When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, causing them to ...
Social Sciences
Apr 29, 2015
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How do you know that your pet is benefiting from its pain medication? A new clinical trial design from North Carolina State University researchers could help overcome pet owners' unconscious observation bias and determine ...
Plants & Animals
Mar 12, 2014
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When we believe two events are connected -- such as drinking caffeine and getting a burst of energy -- we tend to compress time, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 19, 2010
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