Why consumers hide and unlike brands on Facebook

Back in the day, if you liked a brand, you bought and used its products, perhaps mentioning or even recommending to friends and family. Today, the ubiquity of social media means that consumers have so many additional, albeit ...

Why smartphones are digital truth serum

Researchers from University of Pennsylvania published a new paper in the Journal of Marketing that explains that the device people use to communicate can affect the extent to which they are willing to disclose intimate or ...

Expert discusses social distancing and cyberbullying

For many children and teenagers, social distancing during the coronavirus pandemic means the only interaction they have with peers is through a cell phone or gaming device. This increase of social screen time prompted the ...

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