First contact could turn out well for humanity

You've heard this story before. An advanced alien race comes to Earth. They offer peace and prosperity, but they hold a dark secret. One that could destroy humanity. That dark secret has varied over the years, from stealing ...

'Paradox brands' hold strong appeal for bicultural consumers

Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the U.S., and one of the challenges marketers face is how to build brands that resonate with consumers who have assimilated ...

Applying mathematics takes 'friendship paradox' beyond averages

The friendship paradox is the observation that the degrees of the neighbors of a node within any network will, on average, be greater than the degree of the node itself. In other words: your friends probably have more friends ...

Deconstructing Schrödinger's cat

The paradox of Schrödinger's cat—the feline that is, famously, both alive and dead until its box is opened—is the most widely known example of a recurrent problem in quantum mechanics: its dynamics seem to predict that ...

Are we looking for happiness in all the wrong places?

If only we could win millions on the lottery—or failing that, at least convince our boss to give us a massive raise. And then, if we could just meet the love of our life on that new dating app, we could Instagram our perfect, ...

How maths can answer questions we haven't thought of yet

Maths is considered an instrument that produces correct answers to our questions about the universe. For example, maths can predict correctly that if you have two apples and eat an apple a day, they will last you precisely ...

Are we alone? The question is worthy of serious scientific study

Are we alone? Unfortunately, neither of the answers feel satisfactory. To be alone in this vast universe is a lonely prospect. On the other hand, if we are not alone and there is someone or something more powerful out there, ...

Finding alien megastructures around nearby pulsars

During the 1960s, Freeman Dyson and Nikolai Kardashev captured the imaginations of people everywhere by making some radical proposals. Whereas Dyson proposed that intelligent species could eventually create megastructures ...

Erasing the gender paradox in corporate America

U.S. business suffers from a gender paradox. Studies show companies with gender parity on boards and in the executive ranks outperform male-dominated ones. Yet, women represent only 9 percent of top management positions and ...

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