On-demand courses increase revenue but lower engagement

The online education industry has grown exponentially over the last decade, fueled in part by the COVID-19 pandemic. In a new study, researchers examined whether online courses provided by online educational platforms should ...

The importance of self delivery in online retail

Researchers from Sichuan University, Tsinghua University, and University of California Davis published a new Journal of Marketing study that examines when and how a company's own delivery services affect customers' behaviors ...

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