What it takes for green businesses to advertise online

The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been ...

New online tool helps communities prepare for coastal flooding

If you live along the coast, flooding can endanger lives, property, businesses, and even bring communities and commerce to a standstill. To help people prepare for and manage the effects of coastal flooding, NOAA has brought ...

Media sector seeks new powers to challenge Big Tech

Big Tech firms are clobbering traditional news organizations, media representatives told lawmakers Tuesday, asking for new authority to allow the struggling sector to team up against online platforms.

The common wisdom about marketing cocreated innovations is wrong

Researchers from the University of Hong Kong, University of Tennessee, University of British Columbia, and Arizona State University published a new paper in the Journal of Marketing that seeks the optimal strategy for communicating ...

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