For years social scientists have grappled with the question of why men receive far more media coverage than women, and now a new study reveals the answer.
Social Sciences
Oct 1, 2015
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29
(Phys.org) —Data from a University of Pennsylvania study of massive open online courses offered by Penn's Wharton School suggest that MOOCs aren't a threat to traditional business programs, but rather an opportunity to ...
Social Sciences
Jun 4, 2014
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0
Cassie Piasecki navigates by the stars. Where to dine next? Where to work out when she's traveling? She scans the Web, favoring those places with four- and five-star reviews, disregarding the rest.
Business
Nov 13, 2013
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0
(AP) -- The Web site said an herbal remedy could cure cancer and offered miraculous firsthand accounts. One woman offered to "share my experience": The formula had routed her lymphoma, sparing her radiation treatment, she ...
Internet
Jul 29, 2009
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0
Can you really trust that online product review before you make a purchase decision? New research has found that the practice of faking online product reviews may be more pervasive than you think.
Economics & Business
Sep 9, 2022
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22
Researchers from Boston College and University of British Columbia published a new paper in the Journal of Marketing that examines when and why negative reviews can be beneficial to companies.
Economics & Business
Feb 17, 2022
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2
Consumer brands have long used old-fashioned focus groups, interviews and surveys to best gauge consumer wants, desires and needs as part of processes that range from product development, to marketing and sales. As machine ...
Economics & Business
Feb 7, 2019
0
7
Can responding to online reviews improve a business' online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead ...
Economics & Business
Sep 11, 2017
0
2
