(Phys.org) —Data from a University of Pennsylvania study of massive open online courses offered by Penn's Wharton School suggest that MOOCs aren't a threat to traditional business programs, but rather an opportunity to ...
Social Sciences
Jun 4, 2014
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Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...
Social Sciences
Dec 13, 2023
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A new study reveals how psychological factors affect the ratings people provide and how they describe their experiences when posting online reviews.
Economics & Business
Oct 26, 2018
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If you have ever done any online shopping, whether it be through Amazon or another retailer, you have likely come across a review that reads something along the lines of,
Social Sciences
May 23, 2024
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You leave your car at the mechanic for a routine service. When your mobile rings, you are stricken by unwelcome news: The mechanic goes through a list of parts that urgently need replacing to avoid a breakdown in the middle ...
Economics & Business
Dec 12, 2023
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A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it's possible that those responses could actually stimulate additional reviewing activity and an increased ...
Economics & Business
Oct 3, 2018
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2
Every day travelers across the globe are flocking to popular destinations, eager to relax and create memories.
Economics & Business
Aug 7, 2024
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6
Customer's online reviews of products and services are highly influential and have an immediate impact on brand value and customer buying behaviors.
Social Sciences
Mar 26, 2024
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4
Online reviews significantly influence consumer decisions, marketing research shows. But when it comes to visual displays, not all online reviews are equal, and their differences might influence product sales.
Economics & Business
Mar 5, 2024
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