Widespread masking encourages others to wear masks

The increased use of face coverings as a defense against COVID-19 creates social norms that encourage more people to mask up in public, according to a new study co-authored by Yale researchers.

New insights into social norms can drive positive social changes

New Curtin research has shed light on why people adopt social norms or conventions, such as hand shaking versus fist bumping, walking on the left or right side of a footpath, or using metric or imperial measurements, by employing ...

Researchers explore how people respond to wildfire smoke

As wildfires become commonplace in the western U.S. and around the world, checking the daily air quality warning has become as routine as checking the weather. But what people do with that data—whether it drives them to ...

How social norms influence consumer behavior

Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of extant research on social ...

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