How nonprofits can boost donations using the marketing mix

Researchers from University of California Irvine published a new paper in the Journal of Marketing that finds that marketing mix elements mitigate sacrifice, which serves to engage individuals in the donation task and thereby ...

Analysts: 'Giving Tuesday' raised $46M for charity

The U.S. fundraising drive known as "Giving Tuesday" is having a growing impact for nonprofit groups, with nearly $46 million raised for charity over a 24-hour period, according to initial numbers released Wednesday.

page 11 from 13