How nonprofits can boost donations using the marketing mix

Researchers from University of California Irvine published a new paper in the Journal of Marketing that finds that marketing mix elements mitigate sacrifice, which serves to engage individuals in the donation task and thereby ...

What are microcredentials? And are they worth having?

As private firms and governments struggle to fill jobs—and with the cost of college too high for many students—employers and elected officials are searching for alternative ways for people to get good jobs without having ...

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