Sony attack shows shifting online security threat

The boundary between the online and physical worlds got blurry last week when Sony's PlayStation Network was disabled by an online attack, while simultaneously an American Airlines passenger jet carrying a Sony executive ...

How nonprofits can boost donations using the marketing mix

Researchers from University of California Irvine published a new paper in the Journal of Marketing that finds that marketing mix elements mitigate sacrifice, which serves to engage individuals in the donation task and thereby ...

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