Celebrity endorsements not always a good bet, study shows

(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...

At least 57 negative impacts from cyber-attacks

Cyber-security researchers have identified a total of at least 57 different ways in which cyber-attacks can have a negative impact on individuals, businesses and even nations, ranging from threats to life, causing depression, ...

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