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NASA's mixtape for extraterrestrial civilizations

In 1977, NASA created two LP records with tracks of global music, greetings in different languages, sounds of the planet, and sonified images, and then attached them to the two robotic probes launched that year as part of ...

How background music in ads affects consumers

Including music in the background of a television commercial may make for a more effective sports product advertisement, according to the results of a Texas A&M University study.

The user journey behind socially electric live event experience

Researchers from University of Bath, University of Melbourne, and King's College London published a new paper in the Journal of Marketing that explains a four-stage process that can help firms create pleasurable social atmospheres ...

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