How social media dethroned Hollywood

Hollywood's power as a global entertainment machine is far from dead and buried but it has been knocked for a six by the extraordinary rise of social media entertainment over the past 10 years.

Study explores what really makes a movie successful

At more than $20 for a Saturday night movie ticket moviegoers don't want to pick a dud. Now, new research on movie marketing reveals how to pick a winner – both for customers and movie makers.

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