Study examines why people stop donating to college athletics

As lawmakers and others debate whether and how college athletes should be paid and coaches' salaries and facilities arms races come into focus, fundraising is drawing renewed interest. Yet no one seems to be considering one ...

Consumers infer coolness from brand autonomy, says study

Consumers perceive a brand to be cooler when it suggests it's true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving ...

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