Is less more? How consumers view sustainability claims

Researchers from City University of Hong Kong, Hong Kong Baptist University, and The Chinese University of Hong Kong published a new paper in the Journal of Marketing that offers consumer insights to guide marketing teams' ...

Researchers uncover a new mindset that predicts success

To succeed in modern life, people need to accomplish challenging tasks effectively. Many successful entrepreneurs, businesspeople, students, athletes and others tend to be more strategic—and hence, more effective—than ...

How to overcome a fear of maths

It's fair to say maths is not everyone's favourite subject. In fact, for many people, the feelings of tension and anxiety that arise when trying to solve a mathematical problem can be all consuming. This is known as maths ...

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