American millennials—the generation of people aged 17-35—are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogeneous population.
Economics & Business
Feb 17, 2019
0
27
When NFL player Colin Kaepernick took a knee during the national anthem to protest police brutality and racial injustice, the ensuing debate took traditional and social media by storm. University of Kansas researchers have ...
Social Sciences
Feb 14, 2019
0
2
Millennials' recognition of songs from the 1960s through the 1990s is relatively stable over this 40-year period, a team of researchers has found. By contrast, their recognition of musical hits from 2000 to 2015, while higher ...
Social Sciences
Feb 6, 2019
2
2763
While millions of dollars are spent every day on digital advertising, no research has found these ads actually work—until now.
Social Sciences
Jan 30, 2019
0
47
President Donald Trump, his Twitter habit and Twitter in general are not popular with millennials, according to the results of a new national poll released today.
Social Sciences
Jan 16, 2019
4
0
Millennials – young adults in their 20s and 30s – are marrying, buying homes and starting families later in life. But just because they are postponing these major life events does not mean they want to.
Social Sciences
Feb 12, 2018
0
15
In the mid-20th century, it was a common expectation that just about every working 20-something could purchase a home.
Social Sciences
Jan 24, 2018
0
18
Dave Andersen sees a significant political shift on the horizon as millennials surpass baby boomers as the largest voting generation.
Social Sciences
Jan 11, 2018
0
4
Conventional wisdom says the era of the long-term company employee is over and that members of the millennial generation job hop.
Social Sciences
Jul 7, 2017
0
18
Cultures change, and new generations are born out of those changes. For many, this might sound obvious.
Social Sciences
May 23, 2017
2
6
