Storytime marketing to millennials

Storytelling is an ancient human trait. We were perhaps making manifest our imaginings even before we had the spoken word. In the modern world, stories are as important to us as they ever were and are crucial to many human ...

Housework or sleep? Study says it depends when you were born

When Gen Xer Amy Rottier went shopping for her young children two decades ago, she drove to a mall and browsed for what she needed. Her millennial daughter, Helen, who is studying for a doctorate and doesn't have children, ...

How toxic economic trends have impacted millennials

Millennials—young adults in their 20s and 30s—earn less money without a college degree and are more likely to die prematurely from suicide or drug overdose than previous generations, according to a new report from the ...

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