Beats deal victory for stadium guerrilla marketing
When Cristiano Ronaldo arrives at the Bernabeu Stadium or Kobe Bryant at the Staples Center, chances are a pair of Beats by Dr Dre headphones are wrapped round their head.
When Cristiano Ronaldo arrives at the Bernabeu Stadium or Kobe Bryant at the Staples Center, chances are a pair of Beats by Dr Dre headphones are wrapped round their head.
Business
May 10, 2014
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Michael Phelps wants to dive into Silicon Valley's investment opportunities as he tries to make the transition from Olympic swimming star and product pitchman to entrepreneur.
Business
Dec 1, 2016
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Jamaican sprint king Usain Bolt dominated Twitter during the Olympics, the social networking site has revealed, with his gold in the 200 metres inspiring a staggering 80,000 tweets per minute.
Internet
Aug 13, 2012
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World aquatics championships athletes faced with China's bans on Twitter and Facebook are opening accounts with local equivalents, boosting their profile in the country.
Internet
Jul 20, 2011
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Few countries have been more affected by the rapid approval of the new generation of swimsuits than traditional powerhouse Australia.
Hi Tech & Innovation
Jul 21, 2009
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