Mental accounting is impacting sustainable behavior

Mental accounting is a concept that describes the mental processes we employ to organize our resource use. Human beings tend to create separate mental budget compartments where specific acts of consumption and payments are ...

Pants on fire: When consumers lie to service providers

Is honesty the best policy? According to a new study in the Journal of Consumer Research, consumers who lie during a service encounter are more satisfied than truth tellers when they get what they want.

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